Brummell & Co 12 Church Street, Athlone, County Westmeath N37 YT22

"I had a great experience in Brummell just before Christmas. It was the very first bridal boutique I had been in. Within the hour and with the assistance of Tina’s keen eye, I had found the perfect wedding dress for me. She was so professional, made me feel really at ease and helped me to imagine how the dress and veil would come together on my big day. Tina honed in on the styles I had been looking for and knew off the top of her head which dress would match that description. I was really impressed and delighted I could cross the biggest and most important item off my wedding checklist! Looking forward to the trial fit next June."

"I bought my wedding dress at Brummell & Co. this weekend and it was such a fabulous experience from start to finish. The shop is so spacious with an incredible variety of gorgeous dresses. Gemma was a joy to work with, she was so lovely and patient, and had a great instinct for what styles would suit me. It was honestly one of the best shopping experiences I've ever had. Would highly recommend it to anyone looking for their perfect wedding dress!"

"I had such a fab day finding my dress in Brummell & Co. in Athlone. My experience was excellent and was put completely at ease by the lovely Tina. The only difficult part was choosing dresses to try on as they have a fantastic selection of dresses in store there is a style for everyone and there are so many options to how you can alter the dresses to suit your taste also. I went in very open minded and tried a variety of styles and walked away with my perfect dress this was the first and only store I visited too. Highly recommend this store for wedding dresses!"

"I recently found my wedding dress at Brummell & Co and could not have had a nicer experience. Tina was such a lady and such a good eye for detail and style I can't thank her enough for such a lovely morning with my bridesmaids and all her help. The store is so spacious and such a variety of dresses. So happy I found my dress here. Would highly recommend to any new brides to be. Best decision I made."

"Honestly one of the nicest experiences I've had in a shop, not just a bridal shop. I genuinely felt like I had all the time in the world with Paige to find my dress. There is a HUGE selection of dresses here and a wide range of brands like Enzoani, Maggie Sottero, Allure and lots more. I found my dress and matching veil here but being indecisive as a person I wanted to come back a second time and genuinely I had just as good an experience the second time! I said Yes to the Dress here. I travelled all the way from Dublin as I'd heard great things about this salon. And honestly, it lives up to it. Not only did they have a huge selection of dresses but they had plenty of sizes and colour versions of dresses too. They also have a great range of veils and accessories to try too. Parking is available just 30 seconds down the road at a pay station, coffee and cakes across the road for after you say Yes To the Dress and there is a loo on site. The place itself is spacious and the changing rooms are big and no mirrors so you get that amazing "omg this is my dress" feeling when you step out into the room with your entourage. . Highly recommended as a shop in general but as a bridal shop....there is no better. I've been to 4-6 bridal shops and this was the nicest. Well worth the journey."