Lovisa Holybrook Road, Reading RG1 2AG

"lovisa has cool earings and i love that there are mirrors all around the shop so i can have a look . nice rings too ."

"Visited your store today. The sleeve of my jacket knocked a small row of earrings off the shelve. I picked them up to put them back but it had snapped. Before I could do anything a member of staff came over and tutted at me as I was explaining what had happened. She didn’t even acknowledge me speaking to her. So very rude and disrespectful. I’m old enough to be the girls mother so it’s not as if I was messing around. Myself and my daughter had a selection of things to buy but we put them back and spent our money elsewhere. We won’t be returning."

"My 11 yo daughter was very nervous of getting her 2nd lobe piercings. She didn’t feel comfortable in a body piercing shops - too clinical and intense. She preferred a piercing gun so we opted for a more comfortable salon or jewelry shop setting. We arrived at Lovisa, with me thinking that the informal shop setting and young assistant might be a mistake. How wrong I was! My daughter felt at ease in a brightly lit shop with music and a friendly young lady - who spent more time getting the location just right than the body piercing shop did. The result: perfect placement and my daughter is beaming from ear to ear. Very happy!"

"I’ve had a mixed experience here. I’ve got piercings here before and they have been great. However, recently I went to get my 4th pierced and I was pierced with the wrong earring, it was huge and looked ridiculous so I had to take it out when I got home. I also was charged for the wrong one. I wanted the £19 earrings but instead was charged for crystal ones which were £24. Disappointing as I’ve never had any problems before but I won’t be going back as I essentially paid to have no piercing."

"UNQUALIFED STAFF My younger sister got her ears pierced last September everything was fine but last week her earing was caught and got pulled out causing her earlobe to split. We thought it was just where it was all caught up but it's only when we went back to a&e yesterday as the glue hadn't helped so went to get it reglued that's when the hospital staff had told us that the women had pierced it had done it too far down and it was bound to happen. Due to this my sisters ear may not fully heal and has been warned if the glue doesn't help this time they may have to leave it. Obviously we weren't aware how low it was supposed to be but the women piercing it should've known it was too low down as she was meant to be trained in this."