Alter Ego Hair Clinic East Tyndall Street, Cardiff CF24 5EA

"Can't recommend Paul highly enough, his dedication to his work and hospitality is second to none and provides a transparent service that is built on experience and a sincere care in what the client is going through. When I first heard of SMP treatment in general, I was initially sceptical since hair loss effects so many (myself included haha). But doing my research and seeing the treatment in the flesh for myself has been such an improvement to my quality of life. Easily up there with the best decisions I've made and would recommend Paul to anyone who is interested in treatment."

"Paul at Alter Ego has been fantastic from start to finish. High attention to detail and results have been amazing. He explained everything fully and never rushed through any of the stages from the initial consult to last appointment. I would recommend him to others and would not even consider going to others who say they can do it all in one session. Paul completed my head over 3 sessions which allowed him to see between sessions how the colour might fade and what colour to use for the next session. You can also change your mind with the hairline profile and add more density on etc. My head honestly looks super natural and I’ve had loads of great comments from my family and friends. You also get a year guarantee with his work so if any changes or more density needs adding you won’t find you need to shell out money. Paul is super passionate about his work and wants it to be perfect. He does this all day every day and like most other things you get what you pay for. See you in the futures for my top ups. Cheers"

"This was something that I had thought about for a long time. I did a lot of research creating a lot of questions and up until I met with Paul to discuss the whole thing I hadn't felt so relaxed about it. The detail he talks to you through answering all my questions making me feel like a person and the manner in how he then goes about the treatment is superb from start to finish. I would say to anyone if you have questions, doubts and are interested in this treatment, arrange a meeting with Paul allow him to talk you through it and trust me you won't regret it. An amazing guy and brilliant at what he does."

"One of the easiest 5 star reviews I’ve ever posted. Paul was brilliant throughout the process (he provided loads of information before the initial consultation and instantly put me at ease). I feel genuinely lucky to have someone so skilled, knowledgable and attentive work locally. Paul’s attention to detail is what sets him apart. He clearly takes pride in his work and cares about the end result as much as you. His friendliness is also an added bonus as you'll find that each session flies by. If you think SMP is right for you, look no further than Paul. Thanks so much"

"I am 58 and been bald for the last 30 years. I shave my head every night and thought that would be me for ever. Then my daughter's Partner told me about SMP and that he had been to Paul. I checked out SMP on the Internet and messaged Paul. From the very first conversation Paul was welcoming and friendly. We arranged to meet and Paul explained the whole process in detail and arranged 3 sessions for me. From the first session Paul did a fantastic job and I cannot recommend him enough. If you are thinking about having SMP go and speak to Paul. I was very nervous about it but now am really glad I had it. Listen to Paul and take his advice and you will be too. He is a master of his craft. My SMP looks so natural that family and life long friends haven't noticed I've had it done."