Max 212 George Street, Central Dunedin, Dunedin, Otago 9016

Welcome to Max, a clothing store located at Dunedin, George Street, 212. As a point of interest and establishment, Max offers a unique shopping experience for fashion enthusiasts in New Zealand. Our store is not just any ordinary clothing store; it is a destination where style, sustainability, and innovation meet.

At Max, we understand the importance of providing our customers with the best shopping experience possible. That's why we utilize cookies and other tracking technologies to improve navigation, gather feedback, analyze product usage, and enhance our promotional and marketing efforts. Your privacy is important to us, and we encourage you to read our Cookie Policy for more information.

One of the exciting features that sets Max apart is our exclusive partnership with Designer Wardrobe. We believe in the concept of life after love, which is why we've joined forces to introduce Sell Later on DW. This circular function allows you to opt-in at the time of purchase and re-sell your Max pieces at a later date. Together with DW, we are tackling one of the biggest challenges facing the fashion industry.

As you step into our store, you'll be captivated by the artistic display of our in-house textile designer, Nellie Ryan. Using a much larger canvas and unlimited possibilities, Nellie has brought our Paisley print to life in the windows of select Max stores. Collaborating with Natural Paint Co, Nellie hand-painted this installation, adding a touch of creativity and uniqueness to our store.

We also take pride in supporting local businesses that share our values. Meet Gabrielle, the founder of Woodsy Botanics, an NZ born and bred business rooted in the belief that nature knows best. We are delighted to feature their products in our store, offering our customers a range of natural and sustainable options.

At Max, we recognize the impact of fashion on the environment. That's why we are committed to being part of the solution, not the problem. We actively work towards reducing waste by reusing fabrications and textiles that would otherwise end up in landfill. We also strive to incorporate planet-friendly fabrics and trims in our collections, ensuring a lighter footprint on the environment.

Visit Max today and experience a clothing store like no other. Discover our exclusive partnerships, unique designs, and commitment to sustainability. Join us in creating a fashion industry that cares for both style and the planet.