Max Emerson Street, Napier South, Napier, Hawke's Bay 4110

Welcome to Max, a clothing store located at Napier, Emerson Street in New Zealand. As a well-established institution, we are not just a store, but also a point of interest for fashion enthusiasts. At Max, we believe in providing our customers with the best shopping experience possible.

As you browse through our website, you may notice that we use cookies and other tracking technologies to enhance your navigation and gather feedback. This helps us analyze your preferences and improve our products and services. Additionally, we may use these technologies for promotional and marketing purposes, as well as to provide content from third parties. To learn more about how we use cookies, please read our Cookie Policy.

One of our exciting collaborations is with Designer Wardrobe, where we are the exclusive launch partner for Sell Later on DW. This circular function allows you to opt-in at the time of purchase and re-sell your Max pieces at a later date. We believe in the concept of life after love for our clothes, and this initiative helps us tackle one of the biggest challenges facing our industry. We recently had a chat with DW co-founder Donielle to learn more about the circular fashion movement and how we are working together.

At Max, we also take pride in our in-house textile designer, Nellie Ryan. With a much larger canvas and unlimited possibilities, Nellie brought our Paisley print to life in the windows of select Max stores. Collaborating with Natural Paint Co, Nellie hand-painted this installation, adding a unique touch to our store. We had the opportunity to speak with Nellie about her inspiration for the print, her painting process, and her thoughts on working with another like-minded New Zealand business.

Another exciting addition to our store is Woodsy Botanics, founded by Gabrielle. This NZ born and bred business is built on the principles that nature knows best. We are thrilled to feature Woodsy Botanics products in our store, offering our customers a range of natural and sustainable options.

At Max, we are committed to being part of the solution when it comes to fashion's impact on the environment. We understand that fashion often contributes to landfill waste, and we strive to be different. We actively reuse fabrications and textiles that would otherwise end up in landfill, and we prioritize using planet-friendly fabrics and trims whenever possible. Our goal is to design collections that leave the lightest footprint on the environment.

We invite you to explore our store and discover the unique and sustainable fashion options we offer. From our collaborations to our commitment to the environment, Max is more than just a clothing store. We are a destination for conscious consumers who value quality, style, and the planet.