Lorna Jane - Melbourne Central
Swanston Street, Melbourne, Victoria 3000
About the Business
Welcome to Lorna Jane - Melbourne Central, your go-to destination for high-quality activewear in Australia. Located on Swanston Street in Melbourne, our clothing store is not just any establishment, but a point of interest for women who are passionate about fitness and wellbeing.
At Lorna Jane, we pride ourselves on being a brand designed by women, for women. Our mission is to inspire and empower women around the world through our elevated and performance-focused activewear. Whether you're hitting the gym, going for a run, or practicing yoga, our consciously designed gym clothes and accessories are here to support you every step of the way.
With over 30 years of innovation and extensive fit and fabrication testing, we are committed to delivering the best activewear in Australia and beyond. From our team of talented designers to our meticulous dispatch teams, we pour love and care into every product we create. Our proprietary Lorna Jane fabric technology is performance-driven, utilizing unique formulas that enhance the way you move. From adjustable straps to cooling fabrics, our activewear range is designed to help you be the best version of yourself, both in your workouts and everyday life.
But Lorna Jane is more than just a clothing store. We embrace the ethos of 'active living' and believe in the importance of wellbeing, health, and fitness. Each activewear piece we design aims to empower women to live an active life, feeling comfortable in their own skin and embracing their body's movements. With activewear for all activities, fitness levels, and styles, you can find your perfect piece with us. Whether you prefer classic pieces in neutral tones or bold colors, prints, and patterns to inspire and excite, we have something for everyone.
Feel confident and empowered in your body with Lorna Jane women's activewear. Explore our range of sports bras, tops, loungewear, tights, and leggings, and discover the quality workout clothes and gym clothes you've been searching for. Designed to move with you, our activewear will support you in achieving your fitness goals and living an active, fulfilling life.
Visit Lorna Jane - Melbourne Central today and experience the difference of activewear created with passion, innovation, and a genuine desire to inspire women worldwide.
Photos
Hours open
Monday:
10:00 - 18:00
Tuesday:
10:00 - 18:00
Wednesday:
10:00 - 18:00
Thursday:
10:00 - 21:00
Friday:
10:00 - 21:00
Saturday:
10:00 - 18:00
Sunday:
10:00 - 18:00
Reviews
"My first purchase at Lorna Jane to try and compare their sport bra with Lululemon. Unfortunately, it was a disappointing shopping experience at Lorna Jane Melbourne Central on 20 May 2023. I was there to collect my order but had to wait for at least 15 mins because the cashier was serving 1 customer. I would appreciate if she had acknowledged that there was a customer waiting in line for a while by apologising about the wait when she served me or advised that she will be with me shortly when she was serving the other customer. I hope this is not how Lorna Jane usually operates in their customer service area."
"Why cashless ..? I've been a member with Lorna Jane for nearly 20 years. Today they refused to serve me as I wanted to pay in cash i was told digitaltransactions only. Bye bye LJ, cash $$ is king. I shall take my business else where. No respect guys!!"
"Lorna Jane grow up Not everyone is size 10 Your sales assistant said ' LJ is not for everyone" ....really? She did not skip a beat Its not a great culture , as a business leader how does this happen again and again. Somethings broken My friends experience is all over socials She was gutted Its not the 80's Leadership is brainwashing your people to judge customers - then say it out loud. . Lets hope Sweatty Betty and Stella adidas .....grab market share cause they sure run an extremely slick op I had the same experience as my friend about 10 yrs ago ....NEVER went back and I only shop at SB and SMc now Cant believe its still happening in 2023."
"I have had a terrible experience with Lorna Jane. Will never shop there again. They have lost what could have been a lifelong customer. Sports Bra disintegrated and broke within months despite hand washing and their customer service team has been very unhelpful. Do not shop there. It is a waste of your money. Would give them zero stars if I could."
"I’ve recently started to exercise so I’ve been looking for appropriate activewear in Melbourne. I stopped by this store today and I have to say that it’s been one of my most pleasant shopping experiences in Melbourne Central. Staff was very friendly and I’ve spent more than half an hour trying on more than 7 tights but Stacey was especially helpful, attentive and patient with me all throughout until I found the perfect tights that suit me so well. It was a bit pricey than I thought but in the end it was totally worth it. I’m definitely going back to buy some more crop tees and pants in the future. Thanks Stacey once again for helping me find my one and only fave tights ever!"
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