Tourism Midwest Victoria 17 Armstrong Street South, Ballarat Central, Victoria 3350

Welcome to Tourism Midwest Victoria, the premier tourism industry body dedicated to strengthening and growing the visitor economy in Midwest Victoria. Located in the heart of Ballarat Central, at 17 Armstrong Street South, our establishment serves as a point of interest and a travel agency for tourists and locals alike.

Tourism Midwest Victoria is a unique partnership between local and state government, as well as the tourism industry, with a mission to support visitation to the City of Ballarat and the surrounding shires of Pyrenees, Moorabool, Golden Plains, and Hepburn. As the conduit between these five local government areas, state government, and the tourism industry, we strive to foster collaboration and drive the growth of the visitor economy.

Our dedicated team at Tourism Midwest Victoria works tirelessly to support our industry partners through various business initiatives, creating exceptional visitor experiences and tourism products, and implementing effective marketing and industry development strategies. We are committed to creating a stronger visitor economy for Midwest Victoria and ensuring that our region remains a top travel destination.

We invite you to join us in shaping the future of our destination by participating in our seven-year Destination Management Plan (DMP) and Local Area Action Plans (LAAPs) workshop. In collaboration with Stafford Strategy, we are developing a comprehensive DMP that will guide strategic actions to enhance tourism in our region.

As part of our commitment to sustainability and regenerative practices, we offer a fully subsidized workshop on sustainable and regenerative tourism. This session aims to provide tourism operators with valuable insights on aligning their businesses with sustainable practices, ensuring a positive impact on both the environment and the local community.

At Tourism Midwest Victoria, we acknowledge the traditional custodians of the land across Victoria's Midwest. We pay respect to the First Peoples communities and their enduring connection to Country. As visitors explore our region, we encourage everyone to respect the stories, living culture, and connection to Country of the Ancestors and Elders of our First Peoples.

Contact us at [email protected] or visit us at 17 Armstrong Street South, Ballarat, to discover the wonders of Midwest Victoria and experience the rich heritage, breathtaking landscapes, and vibrant communities that make our region truly special.