Browns The Diamond Store Ariel Way, London W12 7GF

"Excellent store for buying very high quality jewellery at a good price. The staff are brilliant. Very knowledgeable. If you are looking for high quality diamonds, this is the place."

"Lovely selection of rings, I picked my engagement ring an oval Morganite with Diamonds around it with a rose gold band (think Princess Diana ring but pink instead of blue). Staff were very helpful & lovely. Diana was very helpful & patient as I came in a few times before I got my engagement ring, and she had been emailing my fiancée back and forth the last few weeks to make sure it was perfect, I love my ring. Thank you again."

"Quality of the diamond and the quality of the customer service experience is top notch! I highly recommend this store to anyone=)"

"I usually don't leave negative feedback to any company. Because thoughts on services we get is subjective. But this one hurt us badly financially and emotionally. We bought our wedding band and ring from Browns. We bought them as white gold. After wearing very carefully avoiding water etc, the rings started to show gold colour underneath. We took them to the store. The sales assistant told us, they can fix it by polishing in the store which they did. The rings were looking white again. And she said if it happens again they can send to the studio for rhodium polish but we need to pay £60. After 2 months rings were tarnished again. As we didn't want to visit the store every couple of months, we contacted the head office by email asked for a refund. But when we checked small prints on the receipts we realised they work with South African laws! "Any dispute that may arise between you and BROWNS will be subject to prevailing SOUTH AFRICAN LAWS" The person from the head office blamed me first. She said I might have contacted with pool water, sea water or cream etc. I was looking after my £2300 rings like my babies. Because they are expensive and sentimentally valuable. Never used in water. I should be able to use in water anyway. And then she said it's a natural process of white gold they tarnish in time. I did my research and found out that their white gold is only rhodium plated not mix of palladium and platinum or any other metal that makes the rings white gold. Long story short, They didn't make a refund instead they asked for more money to exchange with platinum set. If you pay a lot of money for your wedding rings you want them last forever and they should last forever not two months. My mum has white gold wedding ring she’s been using for over 30 years. Never visited the store to polish since she got it. If this is normal process of Brown’s white gold jewellery, they should inform their customer who pay thousands for their rings. My silver rings looks way better than these rings. I recommend Hatton Garden that is London’s jewellery quarter with hundreds of jewellery shops for diamond jewellery, watches and affordable luxury."