Institute of Data & Marketing 7-12 Tavistock Square, London WC1H 9LT

"I want to thank The IDM for catapulting my marketing career. I felt a failure for leaving school unqualified, anxiety went through the roof when, in 2008, an employer asked me to study with the IDM for professional qualifications. The tutors as The IDM helped me build my confidence, whilst the course structure meant I could learn-practice, learn-practice. I passed the course and became professionally qualified in marketing. Letter after my name too! The qualification is only part of what has driven my success; training with The IDM has opened many opportunities, both in terms of job and connecting me to a network of marketing professionals, many who have become friends. My professional development has continued through The IDM; I was invited to join the Email Council of the DMA, and The IDM invited me to become a fellow. Thank you IDM!"

"Basically, a training company/portal for would-be digital marketers. I've been a passive member and supporter for c.25 years, and question the merit in/value for membership."

"I am halfway through the Postgraduate Diploma and I would not recommend it to anyone. The course content is made up of text only and is riddled with errors, with much of the content copy and pasted from public blogs or articles. The assignment we have been given includes stats which do not make sense and are unrealistic, making the assignment difficult to answer without losing marks for it being unrealistic and overachieving on the objectives. I have reached out to the IDM numerous times flagging the errors and the poor quality content, and most recently flagging the problems with the assignment case study. Normally, I get no response for days or weeks and have to chase, and when they do respond they just offer me their short courses for free which obviously doesn't help with the Diploma that I have invested £4,000 in plus months of work. They also completely changed the assessment format halfway through the course meaning that our course finishes 3 weeks later than what we originally signed up for (meaning anyone who has booked a holiday is in real trouble!) and that a large chunk of our final mark swings on just one exam. They didn't consult us before doing this and simply emailed us to inform us of this very significant change. The customer service is lazy, inflexible, and unreliable and I would never consider working with the IDM again because of this experience. I would recommend anyone to go with the CIM rather than the IDM for their postgraduate course. That way they will avoid the hassle of having to make sense of poor quality content, as well as avoid unanswerable assignments and unhelpful support staff."

"This is a good introduction to Digital Marketing dealing with the main marketing tools. The lectures are delivered electronically and were recorded in 2016, so some of the stats in this fast-moving market are a little out. There is some feedback from a tutor but no marking or feedback on any of the practical exercises. Worse, they make little effort to help if you run into serious problems as I did with my company during the course. I could have frozen the course but kept hoping the problem was sorted. In the end I was dealt with fairly rudely by the course administrator and given a week extra. Find a course with better accreditation and contact to ensure a more effective training."

"I have just completed the IDM's Professional Diploma in Digital Marketing. It was a lot of hard work on top of running a business, but it has been worth the effort. I learned a lot, which I'm already putting into practice. I thought the course tutor (Mike) was great, as were the facilitators, particularly Kate, Julie, Rob M and Rob T. All were experts in their field, giving with their knowledge and happy to share their own personal experiences. Thank you!"